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John Lewis says, Generation X – those in the 40s and 50s – are more interested in fashion than their parents and grew up with a top shop.Photo: Linda Nylind/The Guardian
From February, John Lewis should be the only national dealer of the clothing brand in Great Britain High Street in 32 of his 36 shops in order to attract younger buyers and their mothers.
Peter Ruis, the managing director of the chain in the possession of employees, said Topshop-and Topman, who should go into six branches-“The new John Lewis really illustrate”, as it tries to expand its attractiveness with more fashion, house and beauty brands, from Fenty to the Conran shop.
He said [those in their late teens and early 20s] And our gene Xers and all in between ”.
Topshop, which was first launched in Sheffield in 1964, concluded all of his British High Street shops in 2021 after the parent company Philip Green, Arcadia, went into administration.
The brand was bought up by the online fashion seller ASOS, which restarted the Topshop website last week and opened an outlet in the Liberty department store. At its height, Topshop had 300 shops in Great Britain and 11 in the USA.
Ruis said that Generation X – those in the 40s and 50s – were more interested in fashion than their parents and “grew up with a top shop” and now had the money to buy it, while the younger generations were interested in the resuscitation fashion of the 1990s.
“I think the best fashion brands are multi -fashionable. I think that was always the case,” he said, suggesting and suggesting the retailer that Topshop would “bring out more from this family day”. Ruis said that younger customers were already shopping in their beauty halls in addition to their parents and bought brands like Mango, but this would bring a new attraction.
He said Topshop had a specially created area in shops that are occupied by the employees of John Lewis with hand -picked John and have “a lot of energy”.
Michelle Wilson, the managing director of Topshop, said John Lewis selected a selection of 120 articles that were suitable for his buyers, including denim, shoes and synthetic leather jackets, with the most expensive article A £ 250 suede jacket.
She said that the buyers want to “see us in the shops” and wanted to “try on products and try on”, with John Lewis being “a substantial name”.
Wilson added that Topshop was “quite open about the fact that we wanted our own shop presence”, but there was “no defined data” for such a step, and the brand was not looking for other partners on British high streets.
Ruis said John Lewis, who unveiled his half-year results next week, has not covered his mainstream customers.
“We are not only a typical business with luxurious fashion and beauty coast. He said that this broad calling had positioned it well to survive the difficulties that led to the competitors Debenhams and Beales from High Streets and House of Fraser.
